Paula Mena Barreto is a partner in Campos Mello Advogados in cooperation with DLA Piper’ of the Intellectual Property and Data Protection practices.  

Paula advises clients on intellectual property issues, which include IP transactions (intellectual property agreements, transfer of technology and franchising), as well as prosecution and consulting services in relation to trademarks, copyrights, patents and software.  

Paula is also highly experienced in the area of data protection and privacy matters, advising clients on implementation of privacy policies, as well as data breach and privacy compliance issues, including marketing, labor and consumer related aspects.  

Paula further advises clients on strategies for IP management, including legal due diligence for evaluation of IP assets and analysis of data privacy compliance, IP policies and litigation.

Education

• Intellectual Property and Business Strategy Program, Harvard Business School, February, 2012
•  Intellectual Property Extension Couse, Franklin Pierce University, July 2006
• Fundação Getúlio Vargas – Extension Course “Intellectual Property: Controversies and Strategies”- 2003, 2004.
• Post-Graduation in Intellectual Property Law, Pontifícia Universidade Católica (PUC-Rio), 2002
• B.A in Law, Pontifícia Universidade Católica (PUC-Rio), 2001

Recognitions

• Chambers global (Band 5)
  • Ranked in Intellectual Property: Trademark, Copyright & Trade Secrets: 2019 – 2023

• Chambers Brazil (Band 4)
  • Ranked in Intellectual Property: Trademark, Copyright & Trade Secrets: 2021 – 2023

• Chambers Latin America (Up and coming)
  • Ranked in Intellectual Property: Trademark, Copyright & Trade Secrets: 2019 – 2021

• The Legal 500
  • Mentioned in Intellectual Property and data Protection : 2017 – 2024
  • Mentioned in Cybersecurity and Data Privacy: 2021 – 2024
  • Media: 2024

• Best Lawyers: 2018 – 2023
  • Recommended lawyer in Intellectual Property

• World Trademark Review 2020 – 2023
  • Recommended Lawyer in Trademark

• Análise Advocacia 500
  • Ranked in “Advocacia 500” as top tier in Intellectual Property 2019, 2020
  • Ranked in “Advocacia 500” as top 10 Most Admired Lawyer in Rio de Janeiro 2019, 2020
  • Ranked in “Advocacia 500”: 2014 – 20220

• Análise Advocacia Mulher
  • Ranked in “Análise Advocacia Mulher” as top tier in Intellectual Property, Digital, Rio de Janeiro, 2021

• Leaders League:
  • Recommended Lawyer in Data Protection 2019 – 2023
  • Highly Recommended Lawyer in Data Protection 2018
  • Recommended Lawyer in Media, Sports and Entertainment 2018 – 2020

Professional Memberships

• Brazilian Bar Association (OAB), Rio de Janeiro.
• IAPP (International Association of Privacy Professionals)
• LES Brasil (Licensing Executives Society in Brazil) 
• INTA (Internet Trademark Association)

Languages
• Portuguese
• English