Paula Mena Barreto is a partner in the Intellectual Property and Data Protection practices of Campos Mello Advogados.

Paula Mena Barreto advises on intellectual property issues, including intellectual property agreements, transfer of technology and franchising, as well as prosecution and consulting services in relation to trademarks, copyrights, patents and software.

Paula is additionally experienced in the area of data protection and privacy matters, advising clients on the implementation of privacy policies, as well as data breach and privacy compliance issues, including marketing-, labor- and consumer-related aspects.

She further advises clients on strategies for IP management, including legal due diligence for evaluation of IP assets and the analysis of data privacy compliance, IP policies and litigation.

Recognitions

• Chambers Global Guide: Intellectual Property – Trademark, Copyright & Trade Secrets: 2019–2025
• Chambers Brazil: Intellectual Property – Trademark, Copyright & Trade Secrets: 2021–2025
• Chambers Latin America: Intellectual Property – Trademark, Copyright & Trade Secrets: 2019–2021
• The Legal 500
  • Intellectual Property: 2022–2026
  • Cybersecurity and Data Protection: 2021–2026
  • Media: 2025 -2026
  • Intellectual Property and Data Protection (2017–2021)
• Best Lawyers: Intellectual Property (2020–2025)
• World Trademark Review: Trademark (2020–2025)
• Análise Advocacia 500: Top tier in Intellectual Property (2018–2024/25)
• Análise Advocacia Mulher: Top tier in Intellectual Property (2021–2024)
• Leaders League:
  • Data Protection, Firm Recognition: 2017 – 2025
  • Media, Sports and Entertainment (2018–2020)

• IP Stars: Patent Star and Trademark Star: 2022 – 2025

Education

• Harvard Business School, Intellectual Property and Business Strategy Program, February 2012
• Franklin Pierce University, Extension Course in Intellectual Property, July 2006
• Fundação Getúlio Vargas, Extension Course in Intellectual Property Controversies and Strategies, 2004
• Pontifícia Universidade Católica, Postgraduate Degree in Intellectual Property Law, 2002
• Pontifícia Universidade Católica, B.A in Law, 2001

Professional Memberships

• Brazilian Bar Association (OAB), Rio de Janeiro.
• IAPP (International Association of Privacy Professionals)
• LES Brasil (Licensing Executives Society in Brazil) 
• INTA (Internet Trademark Association)

Languages

• Portuguese
• English