Paula Mena Barreto is a partner in Campos Mello Advogados in cooperation with DLA Piper’ of the Intellectual Property and Data Protection practices.

Paula is highly experienced in the area of data protection and privacy matters, advising clients on implementation of privacy policies, as well as data breach and privacy compliance issues, including marketing, labor and consumer related aspects.

Paula also advises clients on intellectual property issues, which include IP transactions (intellectual property agreements, transfer of technology and franchising), as well as prosecution and consulting services in relation to trademarks, copyrights, patents and software.

Paula further advises clients on strategies for IP management, including legal due diligence for evaluation of IP assets and analysis of data privacy compliance, IP policies and litigation.

Recognitions
•  Chambers Latin America: 2019 and 2020
Up & coming in Intellectual Property

•  CHAMBERS LATIN GLOBAL: 2019; 2020, 2021, 2022 and 2023
Up & coming in Intellectual Property

•  Chambers Brazil: 2021
Band 5 in Intellectual Property

•  Chambers Brazil – Contentious: 2022 and 2023
Intellectual Property: Trademark, Copyright & Trade Secrets

•  The Legal 500: 2017, 2018 and 2019
Recommended lawyer in Intellectual Property and data Protection

•  Best Lawyers: 2018, 2019 and 2020, 2021 and 2022
Recommended lawyer in Intellectual Property

•  World Trademark Review 2020, 2021, 2022 and 2023
Recommended Lawyer in Trademark

•  Análise Advocacia 500
Ranked in “Advocacia 500” as top tier in Intellectual Property 2019, 2020 and 2022
Ranked in “Advocacia 500” as top 10 Most Admired Lawyer in Rio de Janeiro 2019, 2020 and 2021
Ranked in “Advocacia 500”: 2014, 2015, 2016, 2017, 2018 and 2019, 2020

•  Análise Advocacia Mulher
Ranked in “Análise Advocacia Mulher” as top tier in Intellectual Property, Digital, Rio de Janeiro: 2021, 2022 and 2023

•  Leaders League:
Recommended Lawyer in Data Protection 2019, 2020
Highly Recommended Lawyer in Data Protection 2018
Recommended Lawyer in Media, Sports and Entertainment 2018, 2019, 2020

Professional Memberships
•  Brazilian Bar Association (OAB), Rio de Janeiro.
•  IAPP (International Association of Privacy Professionals).
•  LES Brasil (Licensing Executives Society in Brazil)
•  INTA (Internet Trademark Association).

Additional Memberships
•  Member of the Copyrights Commission in rio de Janeiro (Brazilian Bar Association)
•  Vice-President of LES Brasil (Licensing Executive Society) – 2018-2019; 2020-2021.
•  Vice-President, Copyrights Federal Commission (Brazilian Bar Association); 2019-2020
•  Co-Chair of the American Committee of LESI (Licensing Executive Society International) 2019; 2020; 2021
•  Adjunct Coordinator of the Commission of Copyrights of the Brazilian Association of Intellectual Property- ABPI- 2018; 2019; 2020; 2021
•  President of the Industrial Property and Piracy Commission Brazilian Bar Association (OAB-RJ) – From 2007 to 2012

Education
•  Intellectual Property and Business Strategy Program, Harvard Business School, February, 2012
•  Intellectual Property Extension Couse, Franklin Pierce University, July 2006
•  Fundação Getúlio Vargas – Extension Course “Intellectual Property: Controversies and Strategies”- 2003, 2004.
•  Post-Graduation in Intellectual Property Law, Pontifícia Universidade Católica (PUC-Rio), 2002
•  B.A in Law, Pontifícia Universidade Católica (PUC-Rio), 2001

Languages
• Portuguese
• English